I love fashion, among other things... I like to think of myself as a multi-passionate person. I made it my life purpose to connect all my passions and interests with Fashion at the centre. Be it computer science, sustainability or social impact. My work tends to have an innovative tech component while serving social and environmental good.

Researcher with experience in fashion PR, event management, market research, team leadership, and content development. I am keen to continue learning and growing in a role that allows me to inform product analytics and craft meaningful initiatives and campaigns, supported by thorough social research and impactful storytelling.

Modest Couture Exhibition Concept. Curating a space celebrating Hijabi women of all sizes and ethnicities.

Dissertation on Moroccan craftspeople as guardians of tradition, innovating creators and material storytellers.